In the crowded world of YouTube, getting your videos seen is a constant battle. While great content is king, it's YouTube SEO that builds the kingdom. But what if you don't have a massive budget for expensive software? The good news is you don't need one. A powerful suite of free YouTube SEO tools can provide the data-driven insights you need to optimize your videos, rank higher in search, and attract a flood of new viewers.
This guide moves beyond generic lists to give you a strategic toolkit. We will explore the absolute best free platforms available today, from keyword research powerhouses to AI-driven optimizers that handle tedious tasks like chapter creation. We'll break down not just what each tool does, but exactly how to use it to find untapped video ideas, craft the perfect title, and analyze your competition.
For each tool, you'll find a direct link, an honest assessment of its strengths and limitations, and clear screenshots to guide you. Our goal is to help you find the right combination of free resources to transform your channel's growth. Remember, effective optimization is just one piece of the puzzle. To truly amplify your channel's reach, consider how a holistic approach, incorporating essential digital PR strategies, can build authority and drive external traffic to your content. Let's dive in and find the tools that will turn your passion into a discovery machine.
1. TimeSkip
TimeSkip stands out as an exceptionally powerful and efficient YouTube SEO tool, specifically engineered to automate one of the most impactful yet tedious optimization tasks: creating video chapters. This Chrome extension uses AI to generate fully SEO-optimized chapters in under five seconds, even for videos up to four hours long. Its primary function is to transform a video's transcript into relevant, keyword-rich timestamps that significantly improve user experience and discoverability.
For creators, this means turning a manual, time-consuming process into a nearly instantaneous one. By analyzing video content, TimeSkip identifies key moments and assigns descriptive, search-friendly titles to each chapter. This not only helps viewers navigate long-form content but also provides Google and YouTube with structured data, making your video more likely to appear in search results for specific, long-tail queries. The result is a direct boost in visibility and viewer retention, making it a premier choice among free YouTube SEO tools for serious creators.
Why It's Our Top Choice
TimeSkip earns its place as our featured choice due to its focused, high-impact approach to YouTube SEO. Unlike broader toolkits that offer a wide array of general features, TimeSkip excels at one critical function that has a disproportionately large effect on organic reach. The ability to increase visibility by up to 220% and total viewing duration by 15%, as reported by its users, demonstrates its immense value.
The one-click integration directly into the YouTube Studio description box is a game-changer for workflow efficiency. It eliminates the need to copy and paste, saving creators precious time. This seamless user experience, combined with powerful AI-driven keyword research, makes TimeSkip an indispensable asset for anyone from individual podcasters to large marketing teams looking to maximize their video's performance.
Key Features and Use Cases
- AI-Powered Chapter Generation: Automatically creates descriptive, SEO-optimized chapters in seconds. Ideal for podcasters, educators, and reviewers with long-form content.
- Long-Tail Keyword Optimization: The generated chapters act as long-tail keywords, helping your video rank for highly specific search queries.
- One-Click YouTube Integration: Insert the generated chapters directly into your video's description with a single click, streamlining your publishing workflow.
- Performance Metrics: The platform provides clear data on the tangible benefits of using chapters, including boosts in visibility and watch time.
Practical Considerations
While the free offering is a fantastic entry point, it is limited. The free trial provides two video chapter generations to test the full functionality. Beyond that, the free plan is limited to five videos per month, each with a 30-minute maximum length. Its biggest limitation is its availability, as it is currently only offered as a Chrome extension.
Best for: Creators who produce long-form content like podcasts, tutorials, interviews, or documentaries and want a fast, effective way to boost their video's SEO and user experience without a steep learning curve.
Access the Tool: TimeSkip
2. Ahrefs YouTube Keyword Tool
Ahrefs, a giant in the SEO world, offers a powerful and completely free YouTube Keyword Tool that stands out for its data accuracy and global reach. Unlike many other tools that provide vague search ranges, Ahrefs delivers specific monthly search volume estimates for keywords across 170 countries. This allows creators to precisely target geographic audiences and uncover underserved niches. The user interface is clean and straightforward, requiring no registration for immediate use.
Beyond basic search volumes, the tool generates thousands of relevant keyword ideas from a single seed term. These are helpfully categorized into "Phrase match" and "Questions," making it easy to brainstorm both primary topics and specific question-based content that resonates with user intent. While the free version is robust, advanced metrics like click data and keyword difficulty scores are reserved for paid subscribers.
Key Features & Use Case
- Global Search Volumes: Find keyword popularity in 170 different countries to tailor content for specific international audiences.
- Question-Based Keywords: Instantly find questions people are asking on YouTube, perfect for creating targeted Q&A, tutorial, or explainer videos.
- User-Friendly Interface: The tool is exceptionally easy to use. Simply enter a keyword, select a country, and get instant results without needing to create an account.
Our Take: For creators prioritizing data-driven content strategy, Ahrefs provides some of the most reliable free keyword volume metrics available. It is an indispensable starting point for any serious keyword research process. You can explore a deeper comparison in this guide on YouTube keyword research tools.
Website: Ahrefs YouTube Keyword Tool
3. YouTubify
YouTubify distinguishes itself as an all-in-one hub of free YouTube SEO tools, providing a comprehensive suite that goes far beyond basic keyword research. It is designed for creators who need multiple optimization utilities in one place without any cost or registration barriers. From generating effective tags and titles to discovering new content ideas, the platform consolidates several key SEO functions into a single, accessible dashboard. This makes it an excellent resource for both new and experienced creators looking to streamline their workflow.
The platform's strength lies in its variety. Users can extract high-performing tags from competing videos, generate new ones based on a seed keyword, and even use AI-powered generators for video titles, descriptions, and hooks. While it lacks the deep analytical data of paid services, its practical, action-oriented tools provide immediate value for on-page video optimization. The interface is clean and intuitive, ensuring users can find and use the right tool quickly.
Key Features & Use Case
- Comprehensive Tool Suite: Access a tag extractor, tag generator, keyword tool, and title/description generators all in one place, eliminating the need to juggle multiple websites.
- AI-Powered Content Aids: Use the unique hook and video summarizer generators to quickly craft compelling intros and descriptions, saving valuable creative time.
- No Registration Required: Every tool is completely free and available for immediate use without needing to sign up, perfect for quick optimization tasks.
Our Take: YouTubify is the Swiss Army knife of free YouTube SEO tools. It's the ideal platform for creators who want a one-stop-shop for core optimization tasks like tag research and title creation without any financial commitment.
Website: YouTubify
4. Google Trends
Google Trends is a powerful, yet often overlooked, resource for YouTube SEO that goes beyond traditional keyword tools. Instead of just providing volume, it visualizes the relative popularity of a topic over time, allowing creators to tap into rising trends before they become saturated. Its standout feature is the ability to filter search data specifically for "YouTube Search," giving you direct insight into what the platform's audience is actively looking for. This makes it an invaluable free tool for validating content ideas and understanding seasonal demand.
The platform excels at comparing the interest levels of multiple topics, helping you decide which video to prioritize. You can analyze data globally or drill down to specific regions to see where a topic is most popular. While it doesn't provide absolute search volumes, its directional data is crucial for strategic planning. Understanding these broader patterns is a key part of a sophisticated content strategy; a deeper dive into general social media trend analysis can further enhance your approach.
Key Features & Use Case
- YouTube-Specific Filtering: Analyze search interest directly within YouTube's ecosystem, separate from general Google search.
- Seasonal Trend Identification: Discover predictable peaks and troughs in topic interest to plan content calendars far in advance (e.g., "gift ideas" before holidays).
- Topic Comparison: Pit multiple video ideas against each other to see which one currently has more audience interest, helping you make data-backed content decisions.
Our Take: For high-level strategic planning and topic validation, Google Trends is unparalleled. It helps you understand the "when" and "where" of content demand, making it one of the best free YouTube SEO tools for spotting opportunities before your competitors do.
Website: Google Trends
5. TubeBuddy
TubeBuddy is one of the most popular and comprehensive free YouTube SEO tools, functioning as a browser extension that integrates directly into your YouTube dashboard. This seamless integration allows you to conduct SEO tasks without ever leaving the platform. Its power lies in providing real-time, contextual data and suggestions as you manage your channel, from uploading a new video to analyzing competitor performance. The free version is remarkably robust, offering essential features that can significantly impact your channel's growth.
The platform shines with its "Videolytics" panel, which appears next to any video on YouTube, showing performance stats, SEO scores, and the exact tags used. This makes competitor research incredibly efficient. While the most advanced features, like bulk processing and in-depth keyword scoring, are part of the paid plans, the free tier provides more than enough firepower for creators starting their optimization journey.
Key Features & Use Case
- Integrated Keyword Explorer: Research and find valuable keywords directly within the YouTube interface. It provides a helpful score that balances search volume with competition, guiding you toward attainable topics.
- Tag Suggestions & Rankings: Get a list of recommended tags while uploading your video and see where your video ranks in search results for specific tags, helping you fine-tune your strategy.
- Best Practice Audits: The extension automatically checks your videos against YouTube's best practices, flagging missing elements like pinned comments, info cards, or end screens.
Our Take: TubeBuddy is an essential all-in-one toolkit for creators who value efficiency. Its direct integration into YouTube's workflow makes it one of the most practical and user-friendly SEO tools available. You can discover more strategies with this guide on YouTube SEO optimization.
Website: TubeBuddy
6. vidIQ
vidIQ is a YouTube-certified browser extension and platform that serves as an all-in-one growth companion. It integrates directly into the YouTube interface, providing a real-time analytics panel next to any video you watch. This makes it one of the most practical free YouTube SEO tools for on-the-fly competitor analysis and keyword research. The free version offers a wealth of data, including a proprietary SEO score that grades videos on their optimization efforts, helping you quickly identify what works.
While the tool provides keyword suggestions and search volume estimates, its true power lies in its competitive intelligence. You can instantly see the tags, engagement metrics, and optimization checklist for any video, including your own. This allows creators to reverse-engineer successful content and find opportunities for improvement. While more advanced features like historical trend data and deeper keyword research are behind a paywall, the free offering is remarkably robust for daily use.
Key Features & Use Case
- Real-Time Analytics Panel: Analyze any video's performance metrics directly on YouTube without leaving the page. This is perfect for quick competitor research while browsing.
- Video SEO Score: Get an instant, actionable score out of 100 for your videos and competitor videos, with a checklist showing what's optimized and what needs work.
- Competitor Analysis: Easily view the tags, social shares, and performance stats of top-ranking videos to understand their optimization strategies and apply them to your own content.
Our Take: For creators who want actionable SEO feedback integrated directly into their YouTube workflow, vidIQ is unparalleled. Its convenience and real-time insights make it an essential tool for understanding the competitive landscape and making quick, data-informed decisions.
Website: vidIQ
7. KeywordTool.io
KeywordTool.io is a highly reliable keyword suggestion tool that excels at generating a vast number of long-tail keywords. It leverages YouTube's own Autocomplete feature to scrape hundreds of relevant search terms directly related to a seed keyword. This approach provides creators with authentic, user-driven ideas that reflect what people are actively searching for. The platform is incredibly intuitive, requiring no sign-up to get started, and supports nearly every language and country, making it a versatile choice for global content creators.
While the free version delivers an extensive list of keyword ideas, crucial data points like search volume, trend data, and competition scores are blurred out and reserved for Keyword Tool Pro subscribers. Even so, the sheer volume of suggestions makes it an excellent brainstorming asset. Users can easily switch between "Keyword Suggestions," "Questions," and "Prepositions" to find different angles for their content, from direct-response videos to in-depth tutorials.
Key Features & Use Case
- Autocomplete-Driven Suggestions: Generates hundreds of long-tail keywords directly from YouTube's search suggestions, ensuring high relevance to user search behavior.
- Extensive Language & Region Support: Find keyword ideas for virtually any market by selecting from a comprehensive list of countries and languages.
- Content Angle Brainstorming: Use the "Questions" and "Prepositions" tabs to discover specific user pain points and topic variations for well-rounded content.
Our Take: KeywordTool.io is one of the best free YouTube SEO tools for the initial brainstorming phase. While you'll need another tool to verify search volumes, its ability to generate a massive list of relevant long-tail keywords is unmatched.
Website: KeywordTool.io for YouTube
8. YouTube Studio
It might seem obvious, but no list of free YouTube SEO tools is complete without mentioning the mothership: YouTube Studio. This is YouTube's own powerful, native analytics and channel management platform. It provides the most accurate and direct source of data on how your videos are performing, who is watching them, and how they are being discovered. Because the data comes directly from the source, its reliability is unparalleled. The platform is seamlessly integrated into your channel dashboard, requiring no extra sign-ups or software.
While it lacks a traditional keyword research tool for finding new keywords, YouTube Studio is indispensable for understanding what’s already working. By analyzing the "Traffic Source: YouTube search" report, you can see the exact search terms viewers are using to find your videos. This provides a goldmine of proven keyword ideas that you can double down on for future content, effectively letting your own audience guide your SEO strategy.
Key Features & Use Case
- Direct Search Term Insights: Discover the exact search queries bringing viewers to your videos under the Analytics > Reach > Traffic source types > YouTube search report. Use these proven terms to optimize existing videos or plan new ones.
- Audience Retention Analytics: Pinpoint where viewers drop off in your videos. Improving retention is a key signal to the YouTube algorithm, boosting your video's overall ranking potential.
- Click-Through Rate (CTR) Data: Analyze impression and CTR data to understand how effective your thumbnails and titles are at converting views. A/B test different styles based on this direct feedback.
Our Take: YouTube Studio is non-negotiable. It's the ultimate source of truth for your channel's performance. Using its analytics to refine your content strategy based on real-world data is one of the most powerful SEO tactics available.
Website: YouTube Studio
9. Social Blade
Social Blade is less of a direct SEO tool and more of a powerful competitive analysis platform that provides crucial data for your YouTube strategy. It offers a high-level view of any public channel's performance, displaying detailed statistics on subscriber growth, video views, and estimated earnings. This allows creators to benchmark their own progress against competitors or successful channels in their niche, identifying growth trends and content strategies that are working for others. The interface is data-dense but straightforward, providing immediate access to historical data charts without requiring registration.
While it doesn't offer keyword suggestions, Social Blade's strength lies in its ability to reveal the bigger picture. By analyzing the trajectory of channels similar to yours, you can understand audience growth patterns, spot viral video trends early, and set realistic performance goals. The public-facing nature of its data makes it an invaluable resource for understanding the competitive landscape, making it one of the essential free YouTube SEO tools for strategic planning.
Key Features & Use Case
- Competitor Analysis: Enter any YouTube channel URL to see its daily subscriber and view statistics. Use this to track top competitors and learn from their growth strategies.
- Channel Growth Tracking: Monitor your own channel's historical performance with detailed graphs, helping you visualize the impact of new content or promotion efforts over time.
- Performance Benchmarking: Compare your channel's stats side-by-side with others to gauge your relative performance and identify areas for improvement.
Our Take: For creators focused on growth and competitive positioning, Social Blade provides an unmatched, data-rich overview of the YouTube landscape. It's the best free tool for answering the question, "How am I doing compared to everyone else?"
Website: Social Blade
10. RapidTags
RapidTags is a hyper-focused tool that does one thing exceptionally well: generating optimized YouTube tags instantly. Designed for creators who need to work quickly, the platform strips away complex analytics to offer a simple, effective solution. Users simply input a video title or core topic, and RapidTags immediately produces a list of relevant tags, which can be copied to the clipboard with a single click. This streamlined process removes the friction from one of the most tedious parts of video optimization.
While it lacks the deep keyword research features of more comprehensive platforms, its strength lies in its speed and simplicity. The tool also supports multiple languages, making it a valuable asset for international creators looking to generate localized tags. For those who have already decided on their video topic and just need to populate the tag field efficiently, RapidTags is an indispensable free YouTube SEO tool that requires no registration or payment.
Key Features & Use Case
- Automatic Tag Generation: Instantly creates a list of relevant, search-engine-friendly tags based on your video's title, saving significant brainstorming time.
- One-Click Copy: Tags are generated in a format ready for YouTube, allowing you to copy the entire list to your clipboard and paste it directly into your video settings.
- Multi-Language Support: Generate tags for different geographic regions by selecting the appropriate language, helping your content reach a global audience.
Our Take: RapidTags is the perfect tool for creators who value speed and efficiency. It’s not for deep research, but for finalizing your upload with optimized tags in seconds, it’s one of the best no-fuss options available.
Website: RapidTags
11. AnswerThePublic
AnswerThePublic is a unique brainstorming tool that visualizes search intent by mapping out the questions, prepositions, and comparisons people use when searching for a topic. While not a traditional SEO tool with volume metrics, it excels at uncovering the "who, what, why, where, how" behind audience curiosity. This makes it an invaluable resource for YouTube creators looking to generate a high volume of video ideas that directly address user pain points and questions. The visual data wheels provide an immediate, intuitive overview of content opportunities.
By entering a seed keyword, you get a sprawling map of user queries, perfect for planning an entire content series or finding a specific, long-tail topic for a single video. The free version offers a few searches per day, which is often enough for initial brainstorming. While it lacks search volume data, its strength lies in providing qualitative insights into the searcher's mindset, a critical component of effective YouTube SEO.
Key Features & Use Case
- Visual Keyword Clouds: Get an instant visualization of hundreds of potential video titles based on questions (vs, for, are, will), prepositions (to, with, for), and comparisons (and, or, vs).
- Understand User Intent: Move beyond raw keywords to understand the context and specific problems your audience is trying to solve, allowing for more empathetic and helpful video content.
- Content Series Ideation: Use the categorized results to plan a multi-part series that comprehensively covers every angle of a broad topic, establishing channel authority.
Our Take: AnswerThePublic is the ultimate tool for combating creator's block. It's less about technical stats and more about human curiosity, making it one of the best free YouTube SEO tools for generating relevant, user-centric video ideas that resonate deeply with viewers.
Website: AnswerThePublic
12. Maxsemo YouTube SEO Tools
Maxsemo offers a versatile and entirely free suite of YouTube SEO tools that function like a Swiss Army knife for creators. Instead of specializing in just one area, the platform provides a collection of individual utilities designed to tackle specific optimization tasks, from generating metadata to analyzing video accessibility. This all-in-one approach is perfect for new creators who need multiple functionalities without signing up for several different services. The interface is simple, requiring no registration to access any of the tools.
This platform stands out by bundling common tools like tag and title generators with unique utilities you won't find elsewhere. For example, its Region Restriction Checker allows you to see if a video is blocked in certain countries, a crucial feature for international audiences. While it lacks the deep analytical power of enterprise-level software, its broad utility and zero-cost barrier make it an excellent resource for handling day-to-day SEO needs quickly and efficiently.
Key Features & Use Case
- Comprehensive Tool Suite: Access over a dozen distinct tools, including generators for tags, hashtags, titles, and descriptions, all in one place.
- Region Restriction Checker: A unique utility to check if a YouTube video is geo-blocked, helping you understand your content's global reach and potential viewership issues.
- No Registration Required: Instantly use any tool on the site without the need to create an account or provide personal information, making it ideal for quick, one-off tasks.
Our Take: Maxsemo is the ideal bookmark for creators who need a variety of simple, effective tools without any cost or commitment. It excels at providing quick solutions for specific SEO problems, making it a valuable addition to any creator's toolkit of free YouTube SEO tools.
Website: Maxsemo YouTube SEO Tools
Free YouTube SEO Tools Feature Comparison
| Tool | Core Features/Capabilities ✨ | User Experience/Quality ★★★★☆ | Value Proposition 💰 | Target Audience 👥 | Unique Selling Points 🏆 | Price Points 💰 |
|---|---|---|---|---|---|---|
| TimeSkip 🏆 | SEO-optimized chapters in <5s for videos up to 4 hours | Fast, seamless YouTube integration, AI-powered | Flexible plans, 2 free videos, no card needed | Creators, podcasters, marketers | AI keyword research + one-click chapter insertion | Starter $9/mo, Pro $19/mo, Studio $39/mo |
| Ahrefs YouTube Keyword Tool | Keyword research with global search volumes | Accurate data, user-friendly | Free basic use | SEO professionals, marketers | Extensive country-specific data | Free; advanced features paid |
| YouTubify | Tags extractor/generator, keyword & title tools | Comprehensive toolkit, easy to use | Completely free | YouTube creators, beginners | Video summarizer & hook generator | Free |
| Google Trends | Search trend analysis, geographic & category filters | Real-time data, intuitive | Free | Content creators, marketers | Timely trend insights | Free |
| TubeBuddy | Keyword explorer, tag suggestions, bulk video tools | User-friendly, YouTube integrated | Free tier available | YouTube creators | Thumbnail generator, bulk video optimization | Free; paid plans for pro features |
| vidIQ | Keyword & competitor analysis, video SEO score | Comprehensive analytics, YouTube integration | Free plan with insights | Creators, marketers | Proprietary SEO scoring | Free; paid upgrades available |
| KeywordTool.io | Long-tail keyword suggestions via Autocomplete | Easy and quick | Free usage with limits | Multilingual creators, SEO pros | Multilingual & regional support | Free; paid detailed data |
| YouTube Studio | Channel & video analytics, audience data, monetization | Official YouTube tool, real-time | Free integrated platform | All YouTube creators | Deep platform integration | Free |
| Social Blade | Channel stats, growth, earnings estimates | Broad data, no signup | Free comprehensive stats | Creators, analysts | Historical data charts | Free |
| RapidTags | Auto-generates video tags | Simple, quick | Free | Creators needing tags | Multi-language tag support | Free |
| AnswerThePublic | Visualizes search queries & questions | Insightful, visual | Free with search limits | Content planners, SEO specialists | Search question visualization | Free |
| Maxsemo YouTube SEO Tools | Tag, hashtag, title, description generators, stats, money calc | Wide variety of free tools | Completely free | YouTube creators | Region restriction checkers & embed code | Free |
From Data to Dominance: Building Your Free YouTube SEO Stack
Navigating the world of YouTube SEO can feel overwhelming, but as we've demonstrated, you don't need a massive budget to compete. The power lies not in a single, perfect application but in strategically combining the strengths of the various free YouTube SEO tools available. This approach, often called "stacking," allows you to build a comprehensive and cost-effective workflow tailored to your specific creative process.
The journey from a newly uploaded video to a high-ranking asset is paved with data-informed decisions. The collection of tools explored in this guide provides a complete roadmap for that journey, from initial ideation to post-publication analysis.
Crafting Your Personalized Toolkit
The key takeaway is that no single tool does everything perfectly for every creator. Your ideal stack will depend on your primary goals and bottlenecks.
- For Keyword & Idea Generation: Start your process with a robust combination. Use a broad discovery tool like AnswerThePublic to understand audience questions, then validate those ideas with the hard data and search volume estimates from Ahrefs' YouTube Keyword Tool or KeywordTool.io. For trend-spotting, Google Trends remains an unbeatable, essential resource.
- For On-Page & Video Optimization: This is where you translate research into results. Tools like TubeBuddy or vidIQ offer invaluable real-time feedback within the YouTube interface, guiding your title, description, and tag creation. For content that's over ten minutes long, optimizing for viewer retention is critical. This is where a tool like TimeSkip becomes a non-negotiable part of your stack, automatically creating precise chapters to improve user experience and unlock keyword-rich video segments in search results.
- For Analysis & Competitive Intelligence: Your work isn't done after you hit "publish." Use the foundational data in YouTube Studio to track your video's performance. Layer on insights from Social Blade to benchmark your growth against competitors and identify what’s working for others in your niche.
Actionable Next Steps for Growth
Feeling inspired but unsure where to begin? Don't try to implement all twelve tools at once. Instead, adopt a phased approach to build sustainable habits.
- Identify Your Biggest Hurdle: Are you struggling with finding video ideas? Or is your main challenge writing effective descriptions? Pinpoint your single greatest pain point.
- Select One or Two Tools: Choose the tools from this list that directly address that hurdle. If keyword research is your weakness, start with TubeBuddy. If your long-form videos have low retention, integrate TimeSkip into your publishing checklist.
- Integrate and Iterate: Commit to using your chosen tools for the next 3-5 videos. Pay close attention to your analytics in YouTube Studio. Look for improvements in Click-Through Rate (CTR), Audience Retention, and Traffic Sources. Based on the results, either double down on what’s working or swap in a new tool to test.
Ultimately, mastering the use of free YouTube SEO tools is an ongoing process of experimentation and refinement. The most successful creators are those who treat their channel like a laboratory, constantly testing new strategies and learning from the data. The resources in this guide are your beakers and test tubes. To truly dominate, it's also beneficial to understand the wider landscape of how artificial intelligence transforms marketing, offering insights beyond just YouTube SEO. With consistency and a willingness to adapt, you have everything you need to turn data into channel dominance.
Ready to optimize your videos for better viewer engagement and SEO? Automate your chapter creation with TimeSkip. It's one of the most powerful free YouTube SEO tools you can add to your workflow, saving you time while boosting your video’s performance. Try TimeSkip today and see the difference it makes.